Is Google Always the Answer?
So you need concrete, screed or pump hire?
What do you do?
Google it, okay then what?
Pick the 1st ad? Nope, not helpful.
Okay, try the 2nd ad, but still no help.
All right 3rd time is the charm, right? Yet again no luck.
And if you haven’t reached the ultimate point of frustration by now, I’m sure you will when you realise your job needs doing promptly and you’re still no closer to finding a reliable service to help.
The ultimate issue with search is that companies pay big money to appear at the top of google search results but that doesn’t necessarily
mean they’re what you’re looking for or need. The top results could be some distance from where you need it and ultimately you will pay more for the privilege.
Another reason is that the high-paying ads can take you to national call centres or brokers and not the actual suppliers that can get the job done, again you may find them helpful but will almost certainly pay more than you need to.
So what do you do? How can you find and connect with local suppliers?
Here are our top tips for getting the most out of your search.
Let’s start with how you might be looking for suppliers in your area. Here’s the issue, you need a pump hire in your area and without knowing quite where to start, you search “pump hire in my area”
This is what you might see:
Obviously, these results are not what you need and this could be for a multitude of reasons. Firstly, they’re mainly all suppliers of water pumps which won’t help you when working with concrete. Secondly, they might not be your most local suppliers. We understand how frustrating this can be and want to show you how to minimise this issue. What you’ll need to do is find a way to narrow down the number of results and also ensure you’re getting the accurate suppliers for what you need.
So, here’s how to refine your search to get the best results:
Simply research what you need, putting your original search in quotations then using a “-“ next to the search results that are not useful for you, in this example, water pumps are not the desired result so by excluding this from the search equation, your results will immediately be more tailored to your needs. Refine your required results by placing a “+” next to the word you do need, once again in this example “concrete”, to further guarantee more accurate searches.
This will immediately refine your results and give you a clearer starting point to begin looking for suppliers of concrete pump hires in your area.
Now, another way to refine your Google Searches is to adjust your search settings.
While on a desktop, go into your settings page, then select search settings. Once there, take these steps:
- Enable SafeSearch to exclude explicit content from the results,
- Adjust the number of results per page to 50 to display a significant number of results,
- Select “Do not show popular searches” to reduce the impact of trending topics, and
- Select the “Open each selected result in a new browser window” so you may explore links without having to repeatedly re-enter your search.
Once these changes have been made, ensure to save your preferences and then you can test out the latest changes.
Even better just cut out the middle man altogether and the stress of searching through pages and pages of google results for a suitable provider and instead, go straight to www.concretesupermarket.co.uk where you will find all the top suppliers of concrete, screed and pump hire in your area without the fuss.
Happy Searching.
